Our Story ✧
From intellect to adornment. From resistance to radiance.
I grew up in Surat—a city where diamonds are in the air, the culture, the conversations. But I never saw their magic. I was the brain girl, the one who believed intellect should shine brighter than any sparkle.
As a child, I made a silent pact with my reflection:
If someone should fall for me, it should be for my mind.
And with that, I turned away from beauty. No makeup. No skirts. No jewelry.
Years later, my mom began her own boutique diamond jewelry business. She would often ask, with the gentleness only a mother has,
"Can I make something for you? A ring? A pendant? Just a little something?"
But my answer was always an instant no. No hesitation. No thought.
I had decided long ago—beauty wasn’t my pursuit.
Life, however, has its own sparkle.
For my 30th birthday, my brother—who had joined my mom in the business—gifted me a pendant.
Mother-of-pearl from Thailand, set in white silver.
The moment I held it, I skipped a beat.
I felt something I had never allowed myself to feel before:
I wanted to wear it.
And when I did—I felt joy.
Seeing my reaction, my mom asked my brother to create more.
One piece turned into many—each handcrafted by our family’s trusted artisans, the same skilled hands that have crafted jewelry for legends of Indian cinema.
And the more I saw, the more I fell in love.
I wanted them all.
I lusted after them all.
I carried these treasures back to Bangalore.
Wore them to dinner with my girlfriends.
Instantly—they noticed.
“Where did you get these?”
“Wait—show me more.”
I had never received this kind of attention for anything I wore.
And for a moment, I laughed.
A quiet smugness bubbled up. And dare I say it… I felt pretty.
From my fashion-forward, trend-loving product manager friend,
to my no-florals, no-nonsense DevOps colleague—
no one could resist.
That’s when it hit me:
These pieces weren’t meant to sit quietly in a box.
They were meant to bring joy.
To spark wonder.
To speak to women like me—like us.
And so, Lunara was born.
Born from a woman who once swore off beauty, only to find herself breathless at the sight of it.
Born from hands that craft with love—turning silver and stone into poetry.
Born for women who want jewelry that’s effortless, timeless, and deeply personal.
For women who appreciate beauty— not because they need it, but because they want it.
For the woman who looks in the mirror and sees her power, her wisdom—and now, her adornment.
Because sometimes, one perfect piece can change the way you see yourself.
And that’s a feeling worth chasing.
-Kritika Jalan
